The ATP World Tour as extended television deals with broadcasters including the Tennis Channel, ESPN and Sky Sports starting in 2011.
“The increased exposure matches the growing demand around the globe for men’s tennis and reflects the healthy growth in the game,” Adam Helfant, executive chairman and president of the ATP World Tour, said today in an e-mailed statement.
The increased distribution will boost the ATP’s broadcast revenue by more than half, the men’s tennis tour said, without giving financial details.
The ATP extended a broadcast deal with Sky Sports in the U.K. by three years, while it struck a five-year agreement with the Tennis Channel in the U.S. It also announced a “multi- year” deal with ESPN in the U.S, as well as a renewed three- year agreement with ESPN International across Latin America and a new three-year deal with ESPN in Australia.
Close to 45,000 hours of ATP World Tour coverage will be available in more than 180 countries through the newly completed broadcast agreements, the ATP said.
Courtesy: Bloomberg
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