Thursday, 4 November 2010

New sponsors for tennis finale in London

Nissan has become an official partner of the 2010 Barclays ATP World Tour Finals and leading UK bottled water provider Highland Spring had extended its partnership with the tournament through 2013, the ATP has announced.

Nissan comes on board as the official car supplier of the ATP’s season-ending tournament for a one-year term. Nissan will be transporting the world’s top eight singles players and doubles teams across the eight days of the tournament and will receive on court brand exposure during the ATP’s crown jewel event.

John Parslow, Marketing Manager, Nissan Motor (GB) Limited commented: “We are thrilled to be involved in such a significant event, which extends Nissan’s proud partnership with The O2. The Barclays ATP World Tour Finals offers a brilliant opportunity to showcase our diverse range of cars, including the soon to launch Nissan LEAF, the world’s first, mass market family 100% electric vehicle.”

Nissan, a founding partner of The O2, will be using a combination of Qashqai, Murano, X-TRAIL, Navara, Pathfinder and LEAF vehicles to manage player transportation during the tournament.

“We are happy to welcome Nissan as the official car supplier of the 2010 Barclays ATP World Tour Finals. Transportation services are a critical part of every ATP World Tour tournament and as a founding partner of the venue, Nissan is familiar with handling world-class events at The O2. We look forward to a successful partnership,” said Brad Drewett, Tournament Director, Barclays ATP World Tour Finals.

The ATP and Highland Spring, the leading UK produced brand of bottled water, have signed a four-year agreement designating Highland Spring as the official water supplier to the Barclays ATP World Tour Finals.

Claire Wilson, Head of Sponsorship at Highland Spring, commented: “The Barclays ATP World Tour Finals is one of the biggest and most exciting events on the international sporting calendar and provides a fantastic platform for Highland Spring to strengthen its association with tennis. We are looking forward to supporting the event for the next four years and are delighted to be keeping the world’s top eight players hydrated during the tournament.”

Brad Drewett, Tournament Director of the Barclays ATP World Tour Finals, said: “The Barclays ATP World Tour Finals has quickly established a terrific home for itself in London, and having Highland Spring as official water supplier will further boost the reputation of the event.”

The tournament is the climax of the men's professional tennis season and gives tennis fans the opportunity to see the top eight singles players and the top eight doubles teams battle it out for the coveted last title of the year. Rafael Nadal, Roger Federer, Novak Djokovic, Andy Murray and Robin Soderling have already qualified for this year’s event.

Visitors to this year’s tournament can also brush up on their own tennis skills by visiting the Highland Spring Hot Shots Tour which will be part of the new Fan Zone at The O2. Developed in association with the LTA, the interactive tennis feature will help budding players of all ages improve coordination and racquet skills with a range of fun and educational tennis games.

Courtesy: ATP

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