Wednesday, 27 October 2010

Hewitt not trying to profit

Response from Lleyton Hewitt to the story I carried a few days ago about the name for his 3rd child being announced first via a pay subscription service.

I can see his point but why not just use his own website. Make the announcement first there for members then the public. Anyway his choice. I am not really interested in what people call their children.


AUSTRALIAN tennis star Lleyton Hewitt denied trying to profit from his newborn baby on Wednesday by encouraging fans to pay for a text service revealing the child's name.

Hewitt, 29, accused media of putting a 'spin on reality' by criticising his use of the Text A Star service to announce the name of Ava Sydney, his third child with actress wife Bec.

'Some sections of the media have, as usual, found it opportune to place some spin on reality by suggesting we have taken this approach just to make money,' he wrote on his website,

'Certain media people believe that (they) are the only ones who should have an exclusive,' he wrote. 'In this instance we made a decision that my fans deserve to know first, and the general public second.' Text A Star charges subscribers two dollars (S$2.57) per text to receive two messages a week from their favourite sports stars, mainly Australian Rules footballers, promising 'real messages from real stars in real time'.

It is unclear how much Hewitt, the former US Open and Wimbledon champion, profits from the venture. Text A Star says most of its earnings go to telecoms providers, not the service or its clients.

Hewitt said he had been using Text A Star for several months and 'really enjoyed giving my fans a special insight'.

Courtesy: Straits Times

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